A Six-Month Rite of Passage
Ignite the Fire Within
A rite of passage program for men ready to lead from something deeper than ambition.
A rite of passage program for men ready to lead from something deeper than ambition.
Now Booking For July
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Reclaim Your Energy
Lead With Clarity
Live In Presence
You've built something real.
You've built something real.
You've built something real.
The question is whether the man who built it is still who you are.
The question is whether the man who built it is still who you are.
The question is whether the man who built it is still who you are.
Most men reach a point where the strategies that got them here are no longer fulfilling. They're still performing, but the drive and passion aren't there.
The fire isn't burning like it used to.
Leading On Fire is for the man who's done enough outer work to know the real work is somewhere inside, and who's ready to do something about it.
What We Do
Leading On Fire supports men in creating the conditions for change, through structured programs that combine health science, coaching, body-based practices, and connection with the natural world.
Leading On Fire supports men in creating the conditions for change, through structured programs that combine health science, coaching, body-based practices, and connection with the natural world.
Leading On Fire supports men in creating the conditions for change, through structured programs that combine health science, coaching, body-based practices, and connection with the natural world.
Kenny Borg, Founder & Lead Guide, Leading On Fire
Kenny Borg, Founder & Lead Guide, Leading On Fire
What Becomes Possible
01
01
01
The discipline to protect what matters most, and the clarity to know what that is.
The discipline to protect what matters most, and the clarity to know what that is.
The discipline to protect what matters most, and the clarity to know what that is.
02
02
02
A presence at home that our families actually feel.
A presence at home that our families actually feel.
A presence at home that our families actually feel.
03
03
03
A body we've invested in and can trust.
A body we've invested in and can trust.
A body we've invested in and can trust.
04
04
04
A schedule and way of life by our own design.
A schedule and way of life by our own design.
A schedule and way of life by our own design.
05
05
05
Non-negotiable time alone, time in nature, and time with other men.
Non-negotiable time alone, time in nature, and time with other men.
Non-negotiable time alone, time in nature, and time with other men.
06
06
06
The fire within. An inner drive to move through life with purpose, and the conviction to act on it.
The fire within. An inner drive to move through life with purpose, and the conviction to act on it.
The fire within. An inner drive to move through life with purpose, and the conviction to act on it.
Our Programs
Our Programs
Our Programs
01
INITIATION PROGRAM
A six-month rite of passage — a highly personalized container for men ready to step into a new level of leadership.
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02
NATURE RETREATS
Immersive experiences designed to pull you out of your environment and into what's real.
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03
MEN’S CIRCLES
A consistent space to be seen, challenged, and supported in your evolution.
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What Becomes Possible
Six months. Five phases.
Six months. Five phases.
Six months. Five phases.
Drawn from depth psychology and rite-of-passage traditions.
Drawn from depth psychology and rite-of-passage traditions.
Drawn from depth psychology and rite-of-passage traditions.
Phase 1
Separation
Before growth, before adding anything new, we must let go. By releasing the roles, identities, and beliefs that limit us, we make space for what's ready to emerge.
Phase 1
Separation
Before growth, before adding anything new, we must let go. By releasing the roles, identities, and beliefs that limit us, we make space for what's ready to emerge.
Phase 2
Threshold
A threshold requires a loss of control, a willingness to enter the unknown. It's the space between who you were and who you're becoming, where what's false gets stripped away.
Phase 2
Threshold
A threshold requires a loss of control, a willingness to enter the unknown. It's the space between who you were and who you're becoming, where what's false gets stripped away.
Phase 3
Initiation
The process through which a man dies to one identity and is reborn into another. A transformation through action, responsibility, and participation in something larger than himself.
Phase 3
Initiation
The process through which a man dies to one identity and is reborn into another. A transformation through action, responsibility, and participation in something larger than himself.
Phase 4
Integration
Reintegration brings its own challenges. Your environment hasn't changed; the world expects an old version of you. This is where you learn to hold the line.
Phase 4
Integration
Reintegration brings its own challenges. Your environment hasn't changed; the world expects an old version of you. This is where you learn to hold the line.
Phase 5
Embodiment
You're not a different person. You've returned to the deepest part of yourself that's been there all along, and embodied it. Your identity, relationships, and leadership now align.
Phase 5
Embodiment
You're not a different person. You've returned to the deepest part of yourself that's been there all along, and embodied it. Your identity, relationships, and leadership now align.
Every man carries a fire. His work is to build the capacity to harness and direct it with clarity, precision, and love.
Every man carries a fire. His work is to build the capacity to harness and direct it with clarity, precision, and love.
Every man carries a fire. His work is to build the capacity to harness and direct it with clarity, precision, and love.
Begin
Apply for the next initiation.
Apply for the next initiation.
Apply for the next initiation.
A small number of private engagements are offered at a time. The first step is a thirty-minute call to determine readiness and fit.
A small number of private engagements are offered at a time. The first step is a thirty-minute call to determine readiness and fit.
A small number of private engagements are offered at a time. The first step is a thirty-minute call to determine readiness and fit.
Duration
Duration
Duration
6 Months
6 Months
6 Months
Format
Format
Format
Private 1:1
Private 1:1
Private 1:1
Retreats
Retreats
Retreats
2
2
2
Coaching Sessions
Coaching Sessions
Coaching Sessions
3× / Month
3× / Month
3× / Month
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Book a call
Our Story
Kenny Borg
Kenny Borg
Kenny Borg
Founder, Leading On Fire
Founder, Leading On Fire
Kenny Borg is an executive coach and men's work facilitator who spent 15 years as a startup CEO, and the past six years as coach and trusted thought-partner to VC-backed founders and Fortune 100 CEOs and senior leaders.
In that time, he came to understand the limits of conventional coaching. Strategy and execution matter, but they can only carry a man so far when the deeper system is out of alignment.
Leading On Fire's rite of passage framework was designed to help men step away from the noise of modern life and intentionally redefine who they are and how they want to live.
The result is a life and leadership that are present, grounded, and fully alive.
Kenny Borg is an executive coach and men's work facilitator who spent 15 years as a startup CEO, and the past six years as coach and trusted thought-partner to VC-backed founders and Fortune 100 CEOs and senior leaders.
In that time, he came to understand the limits of conventional coaching. Strategy and execution matter, but they can only carry a man so far when the deeper system is out of alignment.
Leading On Fire's rite of passage framework was designed to help men step away from the noise of modern life and intentionally redefine who they are and how they want to live.
The result is a life and leadership that are present, grounded, and fully alive.
Kenny Borg is an executive coach and men's work facilitator who spent 15 years as a startup CEO, and the past six years as coach and trusted thought-partner to VC-backed founders and Fortune 100 CEOs and senior leaders.
In that time, he came to understand the limits of conventional coaching. Strategy and execution matter, but they can only carry a man so far when the deeper system is out of alignment.
Leading On Fire's rite of passage framework was designed to help men step away from the noise of modern life and intentionally redefine who they are and how they want to live.
The result is a life and leadership that are present, grounded, and fully alive.
Learn More
What People Are Saying
From men who've walked this path.
From men who've walked this path.
From men who've walked this path.
"Kenny is truly unique in his ability to gently show you a path towards finding and living in alignment with your truth."
Haroon Mokhtarzada
CEO & Chairman, Rocket Money
"Kenny guided me through powerful self-discovery and healing, awakening the joy and courage I'd lost. I'm leading with authenticity, unafraid of obstacles, and deeply aligned with my calling."
Chris Decker
CEO, Independent Media
"When Kenny is listening to you, it's like you get handed the keys to unlock doors inside yourself that you didn't even know were there — and absolutely need to walk through."
Andrew Skotzko
Product Leadership Strategist
"Kenny held an impeccable container — clear guidance, radical presence, and a level of authenticity that created instant brotherhood among the men in our group. One of the best and most positively impactful decisions I've made this year."
Eric Guarino
Founder, Casalma
"Through working with Kenny, I've learned to prioritize time for myself, and I've found purpose and clarity and a new role that goes beyond my wildest dreams."
David Schwartz
CEO, Pia AI
"Kenny helped me move forward in my career with confidence. He combines deep empathy with a rigorous approach. More than a coach, he's a trusted partner in your journey."
Nicholas Guerten
VP, Campbell's
"Deeply rewarding. Doing this in community with other men was especially powerful — it deepened the experience with accountability, support, and brotherhood. Kenny is an exemplary leader, setting the structure and direction while letting curiosity and openness flourish."
Alex Sacco
Senior Director, Bluecore
"Kenny's wisdom and empathy form a leadership style that will guide and encourage one's potential into one's purpose."
Tyler Clutts
Fullback, Dallas Cowboys
"Kenny's care, empathy, and compassion make him an incredible guide for anyone seeking career clarity, lifestyle changes, or a deeper connection with themselves."
Jonathan Renker
Founder, JR7 Consulting
"Kenny is truly unique in his ability to gently show you a path towards finding and living in alignment with your truth."
Haroon Mokhtarzada
CEO & Chairman, Rocket Money
"Deeply rewarding. Doing this in community with other men was especially powerful — it deepened the experience with accountability, support, and brotherhood. Kenny is an exemplary leader, setting the structure and direction while letting curiosity and openness flourish."
Alex Sacco
Senior Director, Bluecore
"Through working with Kenny, I've learned to prioritize time for myself, and I've found purpose and clarity and a new role that goes beyond my wildest dreams."
David Schwartz
CEO, Pia AI
"When Kenny is listening to you, it's like you get handed the keys to unlock doors inside yourself that you didn't even know were there — and absolutely need to walk through."
Andrew Skotzko
Product Leadership Strategist
"Kenny's care, empathy, and compassion make him an incredible guide for anyone seeking career clarity, lifestyle changes, or a deeper connection with themselves."
Jonathan Renker
Founder, JR7 Consulting
"Kenny held an impeccable container — clear guidance, radical presence, and a level of authenticity that created instant brotherhood among the men in our group. One of the best and most positively impactful decisions I've made this year."
Eric Guarino
Founder, Casalma
"Kenny guided me through powerful self-discovery and healing, awakening the joy and courage I'd lost. I'm leading with authenticity, unafraid of obstacles, and deeply aligned with my calling."
Chris Decker
CEO, Independent Media
"Kenny's wisdom and empathy form a leadership style that will guide and encourage one's potential into one's purpose."
Tyler Clutts
Fullback, Dallas Cowboys
"Kenny helped me move forward in my career with confidence. He combines deep empathy with a rigorous approach. More than a coach, he's a trusted partner in your journey."
Nicholas Guerten
VP, Campbell's
"Kenny is truly unique in his ability to gently show you a path towards finding and living in alignment with your truth."
Haroon Mokhtarzada
CEO & Chairman, Rocket Money
"Kenny held an impeccable container — clear guidance, radical presence, and a level of authenticity that created instant brotherhood among the men in our group. One of the best and most positively impactful decisions I've made this year."
Eric Guarino
Founder, Casalma
"Deeply rewarding. Doing this in community with other men was especially powerful — it deepened the experience with accountability, support, and brotherhood. Kenny is an exemplary leader, setting the structure and direction while letting curiosity and openness flourish."
Alex Sacco
Senior Director, Bluecore
"Kenny guided me through powerful self-discovery and healing, awakening the joy and courage I'd lost. I'm leading with authenticity, unafraid of obstacles, and deeply aligned with my calling."
Chris Decker
CEO, Independent Media
"Through working with Kenny, I've learned to prioritize time for myself, and I've found purpose and clarity and a new role that goes beyond my wildest dreams."
David Schwartz
CEO, Pia AI
"Kenny's wisdom and empathy form a leadership style that will guide and encourage one's potential into one's purpose."
Tyler Clutts
Fullback, Dallas Cowboys
"When Kenny is listening to you, it's like you get handed the keys to unlock doors inside yourself that you didn't even know were there — and absolutely need to walk through."
Andrew Skotzko
Product Leadership Strategist
"Kenny helped me move forward in my career with confidence. He combines deep empathy with a rigorous approach. More than a coach, he's a trusted partner in your journey."
Nicholas Guerten
VP, Campbell's
"Kenny's care, empathy, and compassion make him an incredible guide for anyone seeking career clarity, lifestyle changes, or a deeper connection with themselves."
Jonathan Renker
Founder, JR7 Consulting
Get in touch
A six-month rite of passage for men in
transition.
A six-month rite of passage for men in
transition.
A six-month rite of passage for men in
transition.