legal

Privacy Policy

Effective Date: May 14, 2026

This Privacy Policy describes how Borg Advisory LLC dba Leading On Fire ("Leading On Fire," "Company," "we," "our," or "us") collects, uses, stores, and protects your information when you access or use https://leadingonfire.com (the "Website"), participate in our programs or events, communicate with us, or otherwise engage with our services.

By using the Website or engaging with our services, you consent to the practices described in this Privacy Policy.

Contact Information

Borg Advisory LLC
Kenneth Borg
2892 N Bellflower Blvd, Unit 2293
Long Beach, CA 90815
support@leadingonfire.com

Information We Collect

We may collect personal information you voluntarily provide to us, including but not limited to:

Name
Email address
Phone number
Mailing address
Payment information
Application responses
Coaching intake information
Health and wellness information voluntarily provided by you
Biometric information
Genetic testing information
Blood panel or wellness-related information
Survey responses
Retreat or event registration information
Communications with us

We may also automatically collect certain information when you visit the Website, including:

IP address
Browser type
Device information
Referral source
Website activity and usage data
Cookies and tracking technologies

We may collect personal information you voluntarily provide to us, including but not limited to:

Name
Email address
Phone number
Mailing address
Payment information
Application responses
Coaching intake information
Health and wellness information voluntarily provided by you
Biometric information
Genetic testing information
Blood panel or wellness-related information
Survey responses
Retreat or event registration information
Communications with us

We may also automatically collect certain information when you visit the Website, including:

IP address
Browser type
Device information
Referral source
Website activity and usage data
Cookies and tracking technologies

We may collect personal information you voluntarily provide to us, including but not limited to:

Name
Email address
Phone number
Mailing address
Payment information
Application responses
Coaching intake information
Health and wellness information voluntarily provided by you
Biometric information
Genetic testing information
Blood panel or wellness-related information
Survey responses
Retreat or event registration information
Communications with us

We may also automatically collect certain information when you visit the Website, including:

IP address
Browser type
Device information
Referral source
Website activity and usage data
Cookies and tracking technologies

How We Collect Information

Information may be collected through:

Website forms
Newsletter subscriptions
Program applications
Coaching intake forms
Retreat registrations
Calendly bookings
Typeform submissions
Google Forms
iClosed forms
Purchases and payments
Email or SMS communication
Coaching sessions
Recorded or transcribed calls
Third-party analytics and advertising tools

Information may be collected through:

Website forms
Newsletter subscriptions
Program applications
Coaching intake forms
Retreat registrations
Calendly bookings
Typeform submissions
Google Forms
iClosed forms
Purchases and payments
Email or SMS communication
Coaching sessions
Recorded or transcribed calls
Third-party analytics and advertising tools

Information may be collected through:

Website forms
Newsletter subscriptions
Program applications
Coaching intake forms
Retreat registrations
Calendly bookings
Typeform submissions
Google Forms
iClosed forms
Purchases and payments
Email or SMS communication
Coaching sessions
Recorded or transcribed calls
Third-party analytics and advertising tools

How We Use Your Information

We may use your information to:

Provide coaching, consulting, educational, retreat, and wellness-related services
Communicate with you
Process payments
Schedule appointments
Deliver programs and events
Send newsletters, promotional emails, and SMS communications
Improve our Website and services
Analyze Website performance and advertising effectiveness
Maintain records and internal operations
Provide customer support
Comply with legal obligations
Protect our rights, safety, and property

We do not sell your personal information to third parties.

We may use your information to:

Provide coaching, consulting, educational, retreat, and wellness-related services
Communicate with you
Process payments
Schedule appointments
Deliver programs and events
Send newsletters, promotional emails, and SMS communications
Improve our Website and services
Analyze Website performance and advertising effectiveness
Maintain records and internal operations
Provide customer support
Comply with legal obligations
Protect our rights, safety, and property

We do not sell your personal information to third parties.

We may use your information to:

Provide coaching, consulting, educational, retreat, and wellness-related services
Communicate with you
Process payments
Schedule appointments
Deliver programs and events
Send newsletters, promotional emails, and SMS communications
Improve our Website and services
Analyze Website performance and advertising effectiveness
Maintain records and internal operations
Provide customer support
Comply with legal obligations
Protect our rights, safety, and property

We do not sell your personal information to third parties.

Health, Wellness, and Biometric Information

Certain programs or services may involve the voluntary submission of health, wellness, biometric, genetic, or lifestyle-related information.

This information is collected solely for educational, coaching, wellness, operational, or informational purposes and not for medical diagnosis, treatment, or healthcare services.

Leading On Fire and Borg Advisory LLC are not medical providers, mental health providers, or healthcare facilities, and our services are not intended to replace licensed medical or psychological care.

You acknowledge that any health-related information you voluntarily provide is submitted at your own discretion and risk.

Certain programs or services may involve the voluntary submission of health, wellness, biometric, genetic, or lifestyle-related information.

This information is collected solely for educational, coaching, wellness, operational, or informational purposes and not for medical diagnosis, treatment, or healthcare services.

You acknowledge that any health-related information you voluntarily provide is submitted at your own discretion and risk.

Certain programs or services may involve the voluntary submission of health, wellness, biometric, genetic, or lifestyle-related information.

This information is collected solely for educational, coaching, wellness, operational, or informational purposes and not for medical diagnosis, treatment, or healthcare services.

You acknowledge that any health-related information you voluntarily provide is submitted at your own discretion and risk.

Session Recordings, Transcriptions, and AI Tools

Coaching sessions, workshops, group calls, retreats, consultations, or other interactions may be recorded, transcribed, summarized, or processed using secure third-party software and AI-assisted tools for operational, administrative, training, quality assurance, note-taking, and service-delivery purposes.

By participating in our services, you consent to such recordings and processing.

We take reasonable measures to protect the confidentiality of this information, but no method of electronic storage or transmission is completely secure.

By participating in our services, you consent to such recordings and processing.

We take reasonable measures to protect the confidentiality of this information, but no method of electronic storage or transmission is completely secure.

By participating in our services, you consent to such recordings and processing.

We take reasonable measures to protect the confidentiality of this information, but no method of electronic storage or transmission is completely secure.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve Website functionality, analyze traffic, and support advertising efforts.

We may use third-party analytics and advertising providers including:

Google Analytics
Meta/Facebook Pixel
LinkedIn Insight Tag

These technologies may collect information regarding your interactions with the Website and online activity across websites or devices.

You may disable cookies through your browser settings; however, some Website functionality may be affected.

We use cookies and similar tracking technologies to improve Website functionality, analyze traffic, and support advertising efforts.

We may use third-party analytics and advertising providers including:

Google Analytics
Meta/Facebook Pixel
LinkedIn Insight Tag

These technologies may collect information regarding your interactions with the Website and online activity across websites or devices.

You may disable cookies through your browser settings; however, some Website functionality may be affected.

We use cookies and similar tracking technologies to improve Website functionality, analyze traffic, and support advertising efforts.

We may use third-party analytics and advertising providers including:

Google Analytics
Meta/Facebook Pixel
LinkedIn Insight Tag

These technologies may collect information regarding your interactions with the Website and online activity across websites or devices.

You may disable cookies through your browser settings; however, some Website functionality may be affected.

Email, SMS, and Marketing Communications

If you subscribe to our newsletter, download resources, submit an application, register for an event, schedule a call, purchase services, or otherwise provide your contact information, you may receive:

Emails
Promotional communications
SMS or text messages
Event announcements
Marketing updates

You may unsubscribe from marketing emails at any time using the unsubscribe link included in communications or by contacting us at support@leadingonfire.com.

Message and data rates may apply to SMS communications.

Emails
Promotional communications
SMS or text messages
Event announcements
Marketing updates

You may unsubscribe from marketing emails at any time using the unsubscribe link included in communications or by contacting us at support@leadingonfire.com.

Message and data rates may apply to SMS communications.

Emails
Promotional communications
SMS or text messages
Event announcements
Marketing updates

You may unsubscribe from marketing emails at any time using the unsubscribe link included in communications or by contacting us at support@leadingonfire.com.

Message and data rates may apply to SMS communications.

Third-Party Services

We may use trusted third-party service providers to operate our business and Website, including but not limited to:

Kit.com
Stripe
QuickBooks
ThriveCart
Calendly
Typeform
Google Forms
iClosed
Zoom
Google Analytics
Meta/Facebook
LinkedIn

These third parties may process information in accordance with their own privacy policies.

We are not responsible for the privacy practices of third-party websites, platforms, or providers.

We may use trusted third-party service providers to operate our business and Website, including but not limited to:

Kit.com
Stripe
QuickBooks
ThriveCart
Calendly
Typeform
Google Forms
iClosed
Zoom
Google Analytics
Meta/Facebook
LinkedIn

These third parties may process information in accordance with their own privacy policies.

We are not responsible for the privacy practices of third-party websites, platforms, or providers.

We may use trusted third-party service providers to operate our business and Website, including but not limited to:

Kit.com
Stripe
QuickBooks
ThriveCart
Calendly
Typeform
Google Forms
iClosed
Zoom
Google Analytics
Meta/Facebook
LinkedIn

These third parties may process information in accordance with their own privacy policies.

We are not responsible for the privacy practices of third-party websites, platforms, or providers.

Payment Information

Payments may be processed through third-party payment processors such as Stripe, ThriveCart, PayPal, or other providers.

We do not directly store full credit card information on our servers.

Payment information is processed in accordance with the security and privacy policies of the applicable payment processor.

Payments may be processed through third-party payment processors such as Stripe, ThriveCart, PayPal, or other providers.

We do not directly store full credit card information on our servers.

Payment information is processed in accordance with the security and privacy policies of the applicable payment processor.

Payments may be processed through third-party payment processors such as Stripe, ThriveCart, PayPal, or other providers.

We do not directly store full credit card information on our servers.

Payment information is processed in accordance with the security and privacy policies of the applicable payment processor.

Events, Retreats, and Media

Events, retreats, workshops, and experiences hosted by Leading On Fire may involve photography, videography, or audio recordings.

By attending our events or programs, you acknowledge and agree that your likeness, voice, image, or participation may be captured and used for educational, promotional, marketing, or business purposes unless otherwise prohibited by law or agreed to in writing.

Separate waivers or release forms may be required before participation in certain activities or events.

Events, retreats, workshops, and experiences hosted by Leading On Fire may involve photography, videography, or audio recordings.

Separate waivers or release forms may be required before participation in certain activities or events.

Events, retreats, workshops, and experiences hosted by Leading On Fire may involve photography, videography, or audio recordings.

Separate waivers or release forms may be required before participation in certain activities or events.

Required Event Waivers

Participation in certain retreats, workshops, experiences, physical activities, wellness activities, or events may require signed waivers, releases, informed consent forms, or assumption-of-risk agreements.

Attendance or participation may be denied if required documentation is not completed prior to the event.

No refunds will be provided for refusal or failure to sign required waivers or agreements.

Attendance or participation may be denied if required documentation is not completed prior to the event.

No refunds will be provided for refusal or failure to sign required waivers or agreements.

Attendance or participation may be denied if required documentation is not completed prior to the event.

No refunds will be provided for refusal or failure to sign required waivers or agreements.

Data Security

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your information.

However, no method of internet transmission or electronic storage is guaranteed to be completely secure, and we cannot guarantee absolute security.

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your information.

However, no method of internet transmission or electronic storage is guaranteed to be completely secure, and we cannot guarantee absolute security.

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your information.

However, no method of internet transmission or electronic storage is guaranteed to be completely secure, and we cannot guarantee absolute security.

Data Retention

We retain information only for as long as reasonably necessary for business, legal, operational, contractual, compliance, or legitimate business purposes.

We may retain certain information after termination of services where legally permitted or required.

We retain information only for as long as reasonably necessary for business, legal, operational, contractual, compliance, or legitimate business purposes.

We may retain certain information after termination of services where legally permitted or required.

We retain information only for as long as reasonably necessary for business, legal, operational, contractual, compliance, or legitimate business purposes.

We may retain certain information after termination of services where legally permitted or required.

Children's Privacy

Our Website and services are intended only for individuals who are at least 18 years old.

We do not knowingly collect personal information from individuals under 18 years of age.

If we become aware that we have collected information from a minor, we may delete such information.

Our Website and services are intended only for individuals who are at least 18 years old.

We do not knowingly collect personal information from individuals under 18 years of age.

If we become aware that we have collected information from a minor, we may delete such information.

Our Website and services are intended only for individuals who are at least 18 years old.

We do not knowingly collect personal information from individuals under 18 years of age.

If we become aware that we have collected information from a minor, we may delete such information.

California Privacy Rights

If you are a California resident, you may have certain rights under California law regarding your personal information, including rights related to access, correction, deletion, and disclosure of personal information.

To submit a request regarding your personal information, contact us at support@leadingonfire.com.

We do not sell personal information.

To submit a request regarding your personal information, contact us at support@leadingonfire.com.

We do not sell personal information.

To submit a request regarding your personal information, contact us at support@leadingonfire.com.

We do not sell personal information.

GDPR Rights

If you are located in the European Economic Area or another jurisdiction with similar privacy laws, you may have rights including:

Access to your information
Correction of inaccurate information
Deletion of your information
Restriction of processing
Objection to processing
Data portability
Withdrawal of consent

To exercise any of these rights, contact support@leadingonfire.com.

If you are located in the European Economic Area or another jurisdiction with similar privacy laws, you may have rights including:

Access to your information
Correction of inaccurate information
Deletion of your information
Restriction of processing
Objection to processing
Data portability
Withdrawal of consent

To exercise any of these rights, contact support@leadingonfire.com.

If you are located in the European Economic Area or another jurisdiction with similar privacy laws, you may have rights including:

Access to your information
Correction of inaccurate information
Deletion of your information
Restriction of processing
Objection to processing
Data portability
Withdrawal of consent

To exercise any of these rights, contact support@leadingonfire.com.

International Users

Although our business is based in the United States, certain retreats, events, or services may occur internationally.

By using our Website or services, you understand that your information may be transferred to and processed in the United States or other jurisdictions where privacy laws may differ from those in your location.

Although our business is based in the United States, certain retreats, events, or services may occur internationally.

Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time.

Changes will become effective immediately upon posting to the Website unless otherwise stated.

Your continued use of the Website or services constitutes acceptance of any revised Privacy Policy.

We reserve the right to update or modify this Privacy Policy at any time.

Changes will become effective immediately upon posting to the Website unless otherwise stated.

Your continued use of the Website or services constitutes acceptance of any revised Privacy Policy.

We reserve the right to update or modify this Privacy Policy at any time.

Changes will become effective immediately upon posting to the Website unless otherwise stated.

Your continued use of the Website or services constitutes acceptance of any revised Privacy Policy.

If you have any questions regarding this Privacy Policy or our privacy practices, please contact:

Borg Advisory LLC
Kenneth Borg
2892 N Bellflower Blvd, Unit 2293
Long Beach, CA 90815
support@leadingonfire.com

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