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Terms and Conditions

Effective Date: May 14, 2026

Effective Date: May 14, 2026

These Terms and Conditions ("Terms") govern your access to and use of https://leadingonfire.com (the "Website") and all programs, services, content, retreats, workshops, coaching, consultations, digital products, communications, and offerings provided by Borg Advisory LLC dba Leading On Fire ("Leading On Fire," "Company," "we," "our," or "us").

These Terms and Conditions ("Terms") govern your access to and use of https://leadingonfire.com (the "Website") and all programs, services, content, retreats, workshops, coaching, consultations, digital products, communications, and offerings provided by Borg Advisory LLC dba Leading On Fire ("Leading On Fire," "Company," "we," "our," or "us").

By accessing or using the Website or participating in any services, you acknowledge that you have read, understood, and agreed to be bound by these Terms.

By accessing or using the Website or participating in any services, you acknowledge that you have read, understood, and agreed to be bound by these Terms.

If you do not agree to these Terms, you must not access or use the Website or services.

If you do not agree to these Terms, you must not access or use the Website or services.

Contact Information

Contact Information

Borg Advisory LLC
Kenneth Borg
2892 N Bellflower Blvd
Unit 2293
Long Beach, CA 90815
support@leadingonfire.com

Borg Advisory LLC
Kenneth Borg
2892 N Bellflower Blvd
Unit 2293
Long Beach, CA 90815
support@leadingonfire.com

Eligibility

Eligibility

You must be at least 18 years of age to use the Website or participate in any programs, retreats, events, coaching services, or offerings provided by the Company.

By using the Website or services, you represent and warrant that you are at least 18 years old and legally capable of entering into binding agreements.

You must be at least 18 years of age to use the Website or participate in any programs, retreats, events, coaching services, or offerings provided by the Company.

By using the Website or services, you represent and warrant that you are at least 18 years old and legally capable of entering into binding agreements.

Services

Services

Leading On Fire provides coaching, consulting, educational content, retreats, workshops, wellness-oriented services, personal development experiences, digital programs, and related offerings.

Services may include, without limitation:

  • 1:1 coaching

  • Group coaching

  • Retreats and workshops

  • Educational programs

  • Digital content

  • Wellness-related practices

  • Leadership development

  • Consulting and advisory services

  • Online and in-person events

The Company reserves the right to modify, suspend, or discontinue any services at any time without notice.

Leading On Fire provides coaching, consulting, educational content, retreats, workshops, wellness-oriented services, personal development experiences, digital programs, and related offerings.

Services may include, without limitation:

  • 1:1 coaching

  • Group coaching

  • Retreats and workshops

  • Educational programs

  • Digital content

  • Wellness-related practices

  • Leadership development

  • Consulting and advisory services

  • Online and in-person events

The Company reserves the right to modify, suspend, or discontinue any services at any time without notice.

No Medical or Mental Health Advics

No Medical or Mental Health Advics

The Website and services are provided for educational, informational, personal development, and coaching purposes only.

The Company does not provide medical services, psychotherapy, psychiatric care, mental health treatment, nutritional therapy, healthcare services, or licensed medical advice.

Nothing contained on the Website or through the services is intended to diagnose, treat, cure, or prevent any medical, psychological, or mental health condition.

You should consult with a qualified physician, therapist, or licensed healthcare professional before beginning any wellness, fasting, movement, meditation, breathwork, fitness, dietary, or health-related practice.

Participation in any activities or services is voluntary and undertaken solely at your own risk.

The Website and services are provided for educational, informational, personal development, and coaching purposes only.

The Company does not provide medical services, psychotherapy, psychiatric care, mental health treatment, nutritional therapy, healthcare services, or licensed medical advice.

Nothing contained on the Website or through the services is intended to diagnose, treat, cure, or prevent any medical, psychological, or mental health condition.

You should consult with a qualified physician, therapist, or licensed healthcare professional before beginning any wellness, fasting, movement, meditation, breathwork, fitness, dietary, or health-related practice.

Participation in any activities or services is voluntary and undertaken solely at your own risk.

Assumption of Risk

Assumption of Risk

You acknowledge that certain programs, retreats, workshops, or activities may involve inherent risks, including but not limited to:

  • Physical activity

  • Hiking

  • Wilderness exposure

  • Retreat participation

  • Yoga

  • Meditation

  • Breathwork

  • Fasting protocols

  • Cold exposure

  • Emotional processing

  • Group exercises

  • Travel-related risks

  • Animal-related environments or experiences

You voluntarily assume all risks associated with participation in any services, activities, retreats, events, or experiences offered by the Company.

You acknowledge that certain programs, retreats, workshops, or activities may involve inherent risks, including but not limited to:

  • Physical activity

  • Hiking

  • Wilderness exposure

  • Retreat participation

  • Yoga

  • Meditation

  • Breathwork

  • Fasting protocols

  • Cold exposure

  • Emotional processing

  • Group exercises

  • Travel-related risks

  • Animal-related environments or experiences

You voluntarily assume all risks associated with participation in any services, activities, retreats, events, or experiences offered by the Company.

Required Waivers and Releases

Required Waivers and Releases

Participation in certain retreats, workshops, physical activities, wellness experiences, or events may require signed waivers, assumption-of-risk agreements, informed consent forms, medical disclosures, or release documentation.

All required waivers and agreements must be completed prior to participation.

Attendance or participation may be denied if required documentation is not completed.

No refunds will be provided for refusal or failure to sign required waivers or agreements.

Participation in certain retreats, workshops, physical activities, wellness experiences, or events may require signed waivers, assumption-of-risk agreements, informed consent forms, medical disclosures, or release documentation.

All required waivers and agreements must be completed prior to participation.

Attendance or participation may be denied if required documentation is not completed.

No refunds will be provided for refusal or failure to sign required waivers or agreements.

Personal Responsibility

Personal Responsibility

You acknowledge that you are solely responsible for your own decisions, actions, health, wellbeing, participation, and results.

The Company makes no guarantees regarding outcomes, transformations, business success, emotional results, wellness results, financial results, relationship outcomes, or personal development achievements.

Any testimonials or examples presented are illustrative only and are not guarantees of future results.

You acknowledge that you are solely responsible for your own decisions, actions, health, wellbeing, participation, and results.

The Company makes no guarantees regarding outcomes, transformations, business success, emotional results, wellness results, financial results, relationship outcomes, or personal development achievements.

Any testimonials or examples presented are illustrative only and are not guarantees of future results.

Payment Terms

Payment Terms

By purchasing services, programs, retreats, workshops, or products from the Company, you agree to provide accurate payment information and authorize the Company and its payment processors to charge all applicable fees.

Payments may be processed through third-party providers including but not limited to:

  • Stripe

  • ThriveCart

  • PayPal

  • QuickBooks

The Company reserves the right to refuse or cancel any order at its discretion.

By purchasing services, programs, retreats, workshops, or products from the Company, you agree to provide accurate payment information and authorize the Company and its payment processors to charge all applicable fees.

Payments may be processed through third-party providers including but not limited to:

  • Stripe

  • ThriveCart

  • PayPal

  • QuickBooks

The Company reserves the right to refuse or cancel any order at its discretion.

Refund Policy

Refund Policy

All sales are final unless otherwise agreed in writing by Borg Advisory LLC.

No refunds, credits, chargebacks, cancellations, or transfers will be provided unless expressly approved in writing by the Company.

If payment plans are offered, you remain responsible for completing all agreed-upon payments regardless of participation level, attendance, or usage.

The Company reserves the right to determine exceptions in its sole discretion.

All sales are final unless otherwise agreed in writing by Borg Advisory LLC.

No refunds, credits, chargebacks, cancellations, or transfers will be provided unless expressly approved in writing by the Company.

If payment plans are offered, you remain responsible for completing all agreed-upon payments regardless of participation level, attendance, or usage.

The Company reserves the right to determine exceptions in its sole discretion.

Event Changes and Force Majeure

Event Changes and Force Majeure

The Company shall not be liable for delays, cancellations, interruptions, or failure to perform resulting from causes beyond its reasonable control, including but not limited to:

  • Natural disasters

  • Severe weather

  • Fire

  • Flood

  • Pandemic or public health emergency

  • Government action

  • Travel restrictions

  • Civil unrest

  • Labor disputes

  • Acts of terrorism

  • Utility or internet outages

  • Venue issues

  • Transportation interruptions

The Company reserves the right to reschedule, modify, substitute, relocate, postpone, or cancel events, retreats, workshops, or services when necessary.

The Company shall not be liable for delays, cancellations, interruptions, or failure to perform resulting from causes beyond its reasonable control, including but not limited to:

  • Natural disasters

  • Severe weather

  • Fire

  • Flood

  • Pandemic or public health emergency

  • Government action

  • Travel restrictions

  • Civil unrest

  • Labor disputes

  • Acts of terrorism

  • Utility or internet outages

  • Venue issues

  • Transportation interruptions

The Company reserves the right to reschedule, modify, substitute, relocate, postpone, or cancel events, retreats, workshops, or services when necessary.

Intellectual Property

Intellectual Property

All Website content and materials, including but not limited to:

  • Text

  • Graphics

  • Logos

  • Videos

  • Audio

  • Downloads

  • Program materials

  • Retreat materials

  • Branding

  • Trademarks

  • Designs

  • Educational content

  • Written content

are owned by or licensed to the Company and protected under applicable intellectual property laws.

You may not copy, reproduce, republish, distribute, modify, sell, share, exploit, or create derivative works from any Company materials without prior written consent.

Limited personal, non-commercial use is permitted.

All Website content and materials, including but not limited to:

  • Text

  • Graphics

  • Logos

  • Videos

  • Audio

  • Downloads

  • Program materials

  • Retreat materials

  • Branding

  • Trademarks

  • Designs

  • Educational content

  • Written content

are owned by or licensed to the Company and protected under applicable intellectual property laws.

You may not copy, reproduce, republish, distribute, modify, sell, share, exploit, or create derivative works from any Company materials without prior written consent.

Limited personal, non-commercial use is permitted.

Confidentiality and Community Conduct

Confidentiality and Community Conduct

Participants in group programs, retreats, workshops, coaching containers, online communities, or events are expected to maintain confidentiality and conduct themselves respectfully.

You agree not to:

  • Harass or threaten others

  • Disclose confidential participant information

  • Record participants without permission

  • Share private group discussions publicly

  • Engage in unlawful, abusive, discriminatory, or disruptive conduct

The Company reserves the right to remove any participant, without refund, for conduct deemed inappropriate, unsafe, disruptive, unlawful, or harmful to the integrity of the experience or community.

Participants in group programs, retreats, workshops, coaching containers, online communities, or events are expected to maintain confidentiality and conduct themselves respectfully.

You agree not to:

  • Harass or threaten others

  • Disclose confidential participant information

  • Record participants without permission

  • Share private group discussions publicly

  • Engage in unlawful, abusive, discriminatory, or disruptive conduct

The Company reserves the right to remove any participant, without refund, for conduct deemed inappropriate, unsafe, disruptive, unlawful, or harmful to the integrity of the experience or community.

Recordings and Media Release

Recordings and Media Release

The Company may photograph, record, livestream, transcribe, summarize, or otherwise capture portions of programs, retreats, workshops, coaching sessions, or events.

By participating, you grant the Company permission to use your name, likeness, voice, image, participation, testimonials, comments, recordings, or photographs for educational, promotional, marketing, archival, or business purposes unless otherwise prohibited by law or agreed to in writing.

Certain sessions or services may also involve AI-assisted transcription, note-taking, summarization, or operational processing.

The Company may photograph, record, livestream, transcribe, summarize, or otherwise capture portions of programs, retreats, workshops, coaching sessions, or events.

By participating, you grant the Company permission to use your name, likeness, voice, image, participation, testimonials, comments, recordings, or photographs for educational, promotional, marketing, archival, or business purposes unless otherwise prohibited by law or agreed to in writing.

Certain sessions or services may also involve AI-assisted transcription, note-taking, summarization, or operational processing.

Third-Party Links and Services

Third-Party Links and Services

The Website may contain links to third-party websites, platforms, software, or services.

The Company is not responsible for the content, policies, availability, or practices of third-party providers.

Use of third-party services is at your own risk.

The Website may contain links to third-party websites, platforms, software, or services.

The Company is not responsible for the content, policies, availability, or practices of third-party providers.

Use of third-party services is at your own risk.

Disclaimer of Warranties

Disclaimer of Warranties

The Website and all services are provided on an "as is" and "as available" basis without warranties of any kind, express or implied.

To the fullest extent permitted by law, the Company disclaims all warranties, including but not limited to:

  • Merchantability

  • Fitness for a particular purpose

  • Accuracy

  • Reliability

  • Non-infringement

  • Availability

  • Uninterrupted access

The Company does not guarantee any specific outcome or result from participation in its services.

The Website and all services are provided on an "as is" and "as available" basis without warranties of any kind, express or implied.

To the fullest extent permitted by law, the Company disclaims all warranties, including but not limited to:

  • Merchantability

  • Fitness for a particular purpose

  • Accuracy

  • Reliability

  • Non-infringement

  • Availability

  • Uninterrupted access

The Company does not guarantee any specific outcome or result from participation in its services.

Limitation of Liability

Limitation of Liability

To the fullest extent permitted by law, Borg Advisory LLC, Leading On Fire, and their owners, officers, employees, contractors, affiliates, agents, partners, licensors, and representatives shall not be liable for any indirect, incidental, consequential, special, punitive, or exemplary damages arising from or related to:

  • Use of the Website

  • Participation in services

  • Retreats or events

  • Coaching or consulting

  • Wellness practices

  • Travel

  • Personal injury

  • Emotional distress

  • Loss of income

  • Business interruption

  • Data loss

  • Technology failures

In all cases, the Company's maximum liability shall not exceed the amount paid by you to the Company during the twelve (12) months preceding the claim.

To the fullest extent permitted by law, Borg Advisory LLC, Leading On Fire, and their owners, officers, employees, contractors, affiliates, agents, partners, licensors, and representatives shall not be liable for any indirect, incidental, consequential, special, punitive, or exemplary damages arising from or related to:

  • Use of the Website

  • Participation in services

  • Retreats or events

  • Coaching or consulting

  • Wellness practices

  • Travel

  • Personal injury

  • Emotional distress

  • Loss of income

  • Business interruption

  • Data loss

  • Technology failures

In all cases, the Company's maximum liability shall not exceed the amount paid by you to the Company during the twelve (12) months preceding the claim.

Indemnification

Indemnification

You agree to defend, indemnify, and hold harmless Borg Advisory LLC, Leading On Fire, and their affiliates, owners, employees, contractors, agents, and representatives from and against any claims, damages, liabilities, losses, costs, or expenses arising from:

  • Your use of the Website or services

  • Your participation in programs or events

  • Your violation of these Terms

  • Your violation of applicable laws

  • Your actions or conduct

You agree to defend, indemnify, and hold harmless Borg Advisory LLC, Leading On Fire, and their affiliates, owners, employees, contractors, agents, and representatives from and against any claims, damages, liabilities, losses, costs, or expenses arising from:

  • Your use of the Website or services

  • Your participation in programs or events

  • Your violation of these Terms

  • Your violation of applicable laws

  • Your actions or conduct

Governing Law

Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of California, without regard to conflict of law principles.

These Terms shall be governed by and construed in accordance with the laws of the State of California, without regard to conflict of law principles.

Binding Arbitration

Binding Arbitration

Any dispute, claim, or controversy arising out of or relating to these Terms, the Website, or the services provided by the Company shall be resolved through binding arbitration in California in accordance with the rules of the American Arbitration Association.

The parties waive any right to trial by jury.

Any dispute, claim, or controversy arising out of or relating to these Terms, the Website, or the services provided by the Company shall be resolved through binding arbitration in California in accordance with the rules of the American Arbitration Association.

The parties waive any right to trial by jury.

Class Action Waiver

Class Action Waiver

You agree that any disputes shall be brought solely in your individual capacity and not as part of any class action, collective action, representative proceeding, or consolidated action.

You agree that any disputes shall be brought solely in your individual capacity and not as part of any class action, collective action, representative proceeding, or consolidated action.

Small Claims Exception

Small Claims Exception

Either party may bring qualifying claims in small claims court where permitted by applicable law.

Either party may bring qualifying claims in small claims court where permitted by applicable law.

Severability

Severability

If any provision of these Terms is determined to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.

If any provision of these Terms is determined to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.

Entire Agreement

Entire Agreement

These Terms, together with the Privacy Policy and any additional written agreements executed by the parties, constitute the entire agreement between you and the Company regarding use of the Website and services.

These Terms, together with the Privacy Policy and any additional written agreements executed by the parties, constitute the entire agreement between you and the Company regarding use of the Website and services.

Changes to These Terms

Changes to These Terms

The Company reserves the right to modify these Terms at any time.

Updated versions will be posted on the Website with an updated effective date.

Continued use of the Website or services after changes constitutes acceptance of the revised Terms.

The Company reserves the right to modify these Terms at any time.

Updated versions will be posted on the Website with an updated effective date.

Continued use of the Website or services after changes constitutes acceptance of the revised Terms.

Contact Information

Contact Information

Borg Advisory LLC
Kenneth Borg
2892 N Bellflower Blvd
Unit 2293
Long Beach, CA 90815
support@leadingonfire.com

Borg Advisory LLC
Kenneth Borg
2892 N Bellflower Blvd
Unit 2293
Long Beach, CA 90815
support@leadingonfire.com

A six-month rite of passage for men in transition.

A six-month rite of passage for men in transition.

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© 2026 Leading On Fire

© 2026 Leading On Fire